// The online lane · written for dealers
Fieldnotes.
No listicles, no “ultimate guides”. What we learn running acquisition for independent lots — with the numbers behind it.
Lead response
How fast should a dealer respond to a web lead
Most lots answer web leads in hours. The ones winning those deals answer in under five minutes — and the math behind why is brutal.
4 min read
Inventory photographyPhone photos vs. catalog photos: what 2,231 edited units say about days on lot
We ran 2,231 used units through one photo pipeline across 13 lots. The redo rate pointed at something dealers rarely fix: the background, not the camera.
4 min read
Cost per car soldWhat "cost per car sold" actually includes — and why your number is wrong
Ad spend divided by units is a comforting fraction, not a cost. Here is what belongs in the real number, and why it usually lands two to three times higher.
4 min read
// Next step
Twenty minutes.One number.
We pull your listings and ads before the call. You get the teardown either way — even if we never work together.
Book a free 20-min call